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Gentlemanliness hasn't disappeared.
Only the rules have changed.

He cares about how he looks.
He knows when to speak, when to leave.
Polite, but never tame.
Confident, with a touch of arrogance.

He wears the classics, but not like before.
Familiar codes. A new attitude.

Old rules. New instincts.
The New Gentleman.

CROP FIT FUR-LINED LEATHER JACKET

3,999.90 ₺

V NECK CROP FIT KHAKI KNIT SWEATER

1,699.90 ₺

basic™ We reinterpret the essentials every man needs in his wardrobe through a modern, considered approach to dressing.

basic™ is a modular collection of pieces that pair effortlessly and can be worn in different ways.

Pieces that meet your needs, leave room for personal style and remain timeless.

Less, but better chosen. basic™ is the starting point of the modern man's wardrobe.