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It's not just a photoshoot. It's a stance. A form of expression. A call.
Turkish Delights is a project that highlights Turkish model representation in menswear, which has been overlooked for years, and aims to create space for it. Taking a conscious stand against diminishing representation in the industry, GIESTO offers an alternative to uniformity.
For GIESTO, Turkish Delights is not just a photoshoot; it's a project that raises its voice in a scene where local representation is lacking, measuring visibility with style. This campaign, which began with Ege Karabenli, Eren Semerci, and Furkan Yağcı stepping in front of the camera, aims to create space for Turkish model representation in menswear.
Because we know: It's not enough to just be on stage. You need to define the stage.
The faces we are accustomed to seeing on the menswear scene today are not about local identity, but rather a universal selection. But for us, representation is not just a concept limited to fashion aesthetics; it's also about how identities, stories, and bodies are portrayed, not just how they look.
And that's why the inclusion of only Turkish male models in GIESTO's Turkish Delights project is no coincidence.
Because it's not just about being visible; it's about being visible in the right frame.
The representation of Turkish models in the industry has been an overlooked issue for years. There is an industry structure where local faces are not featured in major campaigns, and it progresses with imitations of international identities. But this project is not a retreat; it's the beginning of a transformation.
Turkish Delights is a conscious and collective answer to the diminishing local representation.
Because we believe Turkish models are not just there to be on stage, but to transform the meaning of that stage, to reshape the usual narratives in the fashion world.
For GIESTO, representation is not a trend, but a way of taking a stance.
This project builds a local stance not only through aesthetic choices but also through responsibility and awareness. The models GIESTO brings to the stage are plural and contemporary representations of the new generation of Turkish masculinity, both in style and attitude.
In this frame, there are not only clothes; there are identities, attitudes, and a redefined understanding of representation.
This project, nourished by tradition and carrying today's attitude;
offers a clear line that is powerful without being ostentatious, and needs few words. Because we believe it's not about listing styles; it's about owning a style.
And the language of this ownership is simple, strong, local, and self-assured.
This campaign is a call:
To everyone who wants to see more local faces. To everyone who wants to remember that Turkish models are not just potential, but central actors.
Because it's not just about following fashion; it's about reinterpreting it, making the gaps in representation visible.
GIESTO is doing exactly that with Turkish Delights: changing the frame of the stage.
This is no longer just a project. It's the name of a new narrative of representation: TURKISH DELIGHTS.
